FINAL BOSSBrand Guide, Edition 1

Adult rec dodgeball, Mixed No-Sting.
Sin City Classic, Las Vegas, January 16 and 17, 2027.

The last opponent you face is the friendliest one you will ever meet.

02

Identity system

Six marks, one character. Every mark is the same boss ball seen at a different distance.

PrimaryThe boss ball. Leads everything.
SecondaryWordmark with the crown-notch A and the eight-segment health bar.
RoundelFB monogram for patches, caps and embroidery.
Jersey crestLeft chest, Day One.
96
32
24
16
16 px grid, enlarged
Small sizeNo horns, no seams. The 16 px version is pixel-drawn.
Playoff editionDay Two. Cracked bar, game face, no star.
03

Construction

The boss ball is built from one circle. Everything else, horns, crown, eyes, is a ratio of that radius. The wordmark is drawn on centerlines and stroked, so letters and numerals share one pen.

Ball radius R = 62everything is a ratio of R Crown 0.9R wide, 0.6R tallthree ball tips Horns on 52 degree rayssoft cream, tips outside the ring Eyes 0.65R aparton the equator, pupils look up Seams: two arcsSeam Red at 55% Keyline 10, ring 22black then gold Smile 0.65R widetongue always shows
Cap height 100, stroke 26 (0.26 cap), round terminals 8 degree forward lean, tracking 6, word space 28 Signature: crown notch in the A Health bar: 22 tall, 24 below baseline, eight segments for eight players
04

Clearspace and minimum size

Give the boss room to breathe: one crown height on every side. Below 48 px the horns and seams blur, so the small mark takes over, and at 16 px the pixel boss does.

xxxx x = crown height. Keep x clear on all sides.

Primary 48 px or 0.75 in

Wordmark 128 px or 1.5 in wide

Roundel 36 px or 0.5 in, embroidery 0.75 in

Small mark 24 px to 47 px

Pixel mark 16 px favicon and app icon only

05

Color

Four colors and a prism. Each one has a job, so nobody has to guess.

Boss Black

HEX
#0E0B16
RGB
14 11 22
CMYK
36 50 0 91 approx

Ground and outline. Every mark has a black keyline so it holds on any jersey color.

Health-Bar Red

HEX
#E8173A
RGB
232 23 58
CMYK
0 90 75 9 approx

The ball itself and the health bar. Our signal color; never tinted.

Power-Up Gold

HEX
#FFC93C
RGB
255 201 60
CMYK
0 21 76 0 approx

Crowns, outer rings, Playoff numbers. Gold means power, never a title star.

Boss Cream

HEX
#F6E7C8
RGB
246 231 200
CMYK
0 6 19 4 approx

Horns, numerals, wordmark on dark. The warm, friendly white.

Paper

HEX
#FBF8F2
RGB
251 248 242
CMYK
0 1 4 2 approx

Light ground for print and screens.

Prism accent

The Progress Pride set, used as an accent band or the 1UP sleeve chevron. Never a fill for the ball, the crest or the wordmark.

Share of a typical Day One layout: black 50, red 22, cream 12, gold 10, prism 6.

Text color (across) on background (down). Ratio by WCAG 2.1. AA = 4.5 or more for body text, Large = 3 or more for big numbers and headlines.
Boss BlackHealth-Bar RedPower-Up GoldBoss CreamPaper
Boss BlackAa4.3LargeAa12.7AAAa15.9AAAa18.4AA
Health-Bar RedAa4.3LargeAa3.0NoAa3.7LargeAa4.3Large
Power-Up GoldAa12.7AAAa3.0NoAa1.3NoAa1.4No
Boss CreamAa15.9AAAa3.7LargeAa1.3NoAa1.2No
PaperAa18.4AAAa4.3LargeAa1.4NoAa1.2No
06

Typography and numerals

One drawn pen for the wordmark and numbers, one type family for words. The numbers have to read from the far baseline, so they get the most care.

Boss Fight

Archivo, Expanded Black. Headlines and name bars. Closest in weight and width to the drawn wordmark.

Every player gets one more life.

Archivo, Regular and Semibold. Everything you read: rosters, schedules, posts.

We picked each other.

Instrument Serif, Italic. Only for the hidden messages inside the jerseys.

Jersey numerals, drawn

Same centerline pen as the wordmark: 26 stroke, round terminals, closed 4. Cream fill, black keyline, gold ring on dark kits. Flat color only, no gradients.

Name bar

BELLAMY N5Ngap 0.9N N = 1/5 of number height. Centered, 4% tracking.
BELLAMY SIN CITY 2027
Gordon
BELLAMYIII SIN CITY 2027
Werten, Gordon's nephew

Two Bellamys rule. The generational suffix is part of the name bar: Gordon reads BELLAMY 4, Werten reads BELLAMY III 5. The suffix sits one word space after the name at the same cap height. Never initials, never first names.

Long names

name zone: 260 wide on a medium backStraight, full width: runs past the zoneZABOKRITSKYShrunk to fit: letters drop below the 1.25 in floorZABOKRITSKYCondensed to 75% width, same cap heightZABOKRITSKYArched on a 10% rise, condensed, same cap heightZABOKRITSKYmin cap1.25 inOrder of fixes: condense first, then arch. Never shrink below the floor.
ZABOKRITSKY SIN CITY 2027
Flo, 11 letters, condensed on the back

Long-name rule. Up to 8 letters: straight, full width. 9 or more: condense to fit the name zone, then add a 10% arch if it still crowds. The cap height never drops below 1.25 in on an adult back.

Roster backs

FIORE SIN CITY 2027
FIORE 1
ZABOKRITSKY SIN CITY 2027
ZABOKRITSKY 2
HAWKINS SIN CITY 2027
HAWKINS 3
BELLAMY SIN CITY 2027
BELLAMY 4
BELLAMYIII SIN CITY 2027
BELLAMY III 5
REED SIN CITY 2027
REED 6
KRAMER SIN CITY 2027
KRAMER 31
KETCHUM SIN CITY 2027
KETCHUM 83

The full roster, one pen, one name bar. Two Bellamys, told apart by the suffix.

07

Lockups

Six approved arrangements. If a layout needs something else, it uses one of these at a different size.

Horizontal Mark height = wordmark plus bar. Gap = 0.15 mark.
Stacked Wordmark width = 2 marks.
Crest only Avatars, stickers, chest.
Wordmark only Chest and banners when the crest is elsewhere.
One color Black on light. Screen print and stamps.
Reversed Cream on Boss Black. Embroidery on dark.
08

Misuse

Twelve ways to break the boss. Two of them are promises: no championship star until we win Sin City, and no USA marks, because we are a team with Team USA veterans, not a national team.

Do not stretch or squash
Do not recolor
Do not use as an outline
No drop shadows or effects
Do not rotate or tilt
No busy backgrounds
No championship star until we win Sin City
USA
No USA or flag marks. Not a national team
Never redraw the face to look mean
Prism is an accent, never the ball fill
Final Boss
Never retype the wordmark
VICE CITY
Never write Vice City
09

The boss, character sheet

The boss is the asset people will love and the one we can protect. Four moods and six costumes cover all twenty looks.

HappyDefault. Crests, avatars, welcome posts.
DeterminedPlayoff edition and game day.
CatchingHighlights and catch callouts.
Crowned victoryMatch wins. Confetti, never a star.

Costumes

SunglassesWanted Level, Sunset Getaway
Bellhop capFinal Boss Motel, Deco Hotel
Inner tubeNight Swim, No Sting Club
Captain hatCatch & Release
Eye maskThe Crew
PixelInsert Coin, favicon

Locked. Same body, same eyes, same smile in every world. Costumes sit on top; the crown is always visible, even pinned to a cap. Never stretched, never mean, never a real game character.

10

The name and the 20 looks

FINAL BOSS is the name on every kit. Twenty looks tell twenty stories, and each one hides a message over the heart.

FINAL BOSS

The last opponent in the game, the one you train for. We play it with a smile: the boss is tough on court and the warmest welcome in the gym.

FIclapNALclapBOSSstomp
  • "Phase two!" when we lose a player and keep going
  • "Continue? Yes!" after an out
  • "Final! Boss!" clap, clap, stomp

Say it like this

FINAL BOSS

Final Boss

FB, or the Boss

Not like this

FinalBoss

Final Bosses

Team USA Final Boss

Final Boss LA

Alternate names live under the brand

Los FlamingosFINAL BOSSNo Sting ClubFINAL BOSSNight SwimFINAL BOSSBoss RushFINAL BOSSThe CrewFINAL BOSSCatch & ReleaseFINAL BOSSMotelFINAL BOSS Every sub-name carries a small FINAL BOSS and the boss ball somewhere on the kit.

The Miami Heat ran five Vice designs in four seasons and brought the original back by demand without ever losing the word Heat. Our alternates work the same way: City Edition style kits under one name.

The ten FINAL BOSS looks

Every inside message gets a second line with our eight first names: GORDON ANDREW MATT MARK WERTEN NINA FLO CASEY.

Chosen Family

Family plus chosen family plus legends; the 1UP Pride chevron says everyone gets another life here.

WE PICKED EACH OTHER

Use Day One opener and the flagship team photo.

Mark Primary crest; cream wordmark with gold line; Prism 1UP chevron on the left sleeve.

#14523F #2AB3B8 #F3E6C8 #C9A24A

Phase Two

A full health bar on Day One reads PHASE ONE; on Playoff day the bar cracks and the boss enters phase two.

ONE MORE LIFE. CHOSEN FAMILY.

Use The Day One and Playoff pair for bracket weekend.

Mark Determined face on Playoff; wordmark over the health bar.

#FFFFFF #111111 #E8442B #F2B23A

Boss Rush alternate name

Eight cute pixel bosses for eight of us; on Playoff day every one of them wears a crown.

EIGHT BOSSES. EIGHT OF US.

Use Team intro posts and roster reveals.

Mark Primary crest; BOSS RUSH over the monster band.

#FFFFFF #1F4FD1 #E33B3B #F2C94C

The Final Boss (Fabulous)

A wink at the Las Vegas welcome sign: script 'the' over FINAL BOSS in a diamond.

WELCOME TO THE FAMILY

Use Arrival night and photos on the Strip.

Mark Crest at the left hip; standard hot pink, no fluorescent ink.

#F4EFE3 #D7262E #F6C938 #FF3EA5

Respawn

A phoenix whose body is a dodgeball, wearing our tiny gold crown: out is never over.

WE ALWAYS COME BACK

Use Playoff day after a tough Day One.

Mark Primary crest; phoenix carries the crown and heart feathers.

#FBF4EA #FF6B4A #E8B13C #2B2B2E

Loud and Loved

A sparkle yoke for the team that cheers louder than it throws, with rainbow confetti hidden in the sparkle.

LOUD AND LOVED

Use Pride-forward posts and the team party.

Mark Victory pose on socials; crest on chest.

#4B1F87 #F2EAD8 #E7C24A #111111

Insert Coin

An 8-bit boss ball, PRESS START on the chest and eight gold coins on the sleeve.

CONTINUE? YES

Use Game-night socials and kids' sizes.

Mark Pixel boss crest; FINAL BOSS on every front; FINAL STAGE at the nape.

#1F53E0 #FF3FB4 #A6F23A #2E2E33

Co-op Mode

Two controllers bump fists; PLAYER 2 HAS JOINED is the welcome across the back.

NOBODY PLAYS ALONE

Use The day a new teammate debuts.

Mark Controller crest on chest; boss ball moves to the jock tag.

#1AA5A8 #FF6F5E #111111 #FFFFFF

Legendary Loot

Rare blue on Day One, legendary gold on Playoff day: the loot is the team.

THE REAL LOOT IS US

Use Bracket weekend tier pair.

Mark Chunky game-UI wordmark; gem crest holds the boss ball.

#1E4FD8 #F2A22B #FFFFFF #0B0B0B

Save Point

A heart-cut save gem rising from the hem: the spot we keep for whoever walks in next.

WE SAVED A SPOT FOR YOU

Use Recruiting and welcome posts.

Mark Primary crest; GAME SAVED tag on the sleeve.

#8EC9F2 #14254F #E6B84A #FFFFFF

The ten Vice-inspired looks

No Sting Club alternate name

We all started in No-Sting: cabana stripes and a jellyfish whose tentacles curl into hearts.

NO STING. ALL HEART.

Use Lead Vice kit; our origin story.

Mark Jellyfish hero crest; small FINAL BOSS under NO STING CLUB; boss ball on jock tag.

#FFFFFF #7FD6C2 #FF6F61 #1D4F91

Deco Hotel

A 1930s pastel hotel by day and lit windows at night, with FINAL BOSS on the sign.

CHECK IN. CHOSEN FAMILY.

Use Hotel lobby team photo.

Mark Crest in a deco sunburst; room key 4 on the sleeve.

#F5ECD9 #9FDCC4 #F6B39A #B79BE0

Night Swim alternate name

A pool at night and the boss ball floating in a pink inner tube.

JUMP IN. WE GOT YOU.

Use Pool party and Saturday night.

Mark Inner-tube crest; Night Swim script over block FINAL BOSS.

#A8E6F0 #14254F #FF8CC2 #F6D94A

Los Flamingos alternate name

A flamingo balancing a dodgeball on its beak, a nod to the Flamingo, the 2026 host hotel.

WE FLOCK TOGETHER

Use Alternate-name kit; supporters' favorite.

Mark Flamingo crest; small FINAL BOSS under the Los Flamingos script.

#F7A6C0 #FFFFFF #9FE3CF #0F5B5C

Gator Boss

A baby gator in a gold crown hugging the ball: cute and loud.

WE SNAP BACK

Use Fan and supporter kit.

Mark Gator crest holding the boss ball; crowned gator at the nape.

#1F5A2E #FF3FA1 #FFFFFF #111111

Wanted Level

Five pink stars are a wanted meter, not titles: we are wanted by each other.

WANTED BY EACH OTHER

Use Hype video and intro reels.

Mark Sunglasses crest. Keep the Playoff star row pink; gold stars above the name read as titles.

#FFFFFF #FF2F8F #1FB3B0 #121A3A

Final Boss Motel

A roadside motel sign with a VACANCY panel; the boss ball works the front desk.

ALWAYS VACANCY FOR FAMILY

Use Road-trip story and supporters' kit.

Mark Bellhop crest; NO VACANCY sign plus wordmark on the Playoff front.

#5FD3E0 #FF6F5E #3B1A3D #F6C938

Sunset Getaway

A flat 1980s sunset with palms and a plate that reads SIN CITY 2027, BOSS 4.

WE ALWAYS GET AWAY TOGETHER

Use Travel day and arrival.

Mark Sunglasses crest with a palm; no state on the plate.

#FFFFFF #FF8A3D #FF3F8E #6A2FB5

The Crew alternate name

A heist-movie wink: eye mask, a bag with a heart in it, a blueprint grid that traces a heart.

THE REAL SCORE IS US

Use Socials only; it stays a wink.

Mark Eye-mask crest; THE CREW over FINAL BOSS.

#FFFFFF #A8E3CF #111111 #FF5FAE

Catch & Release alternate name

A leaping marlin catches the ball; the boss ball wears a captain hat.

WE CATCH EACH OTHER

Use Catch-heavy game plans.

Mark Captain-hat crest; wordmark, crest and gold marlin on the Playoff front.

#FFFFFF #14254F #3A8FD9 #E0B54A

11

Vice mode

Vice mode keeps the bones and changes the clothes. Character, numerals and the FINAL BOSS wordmark stay; palette, script and texture swap.

MainVice mode

Same character, new costume

Same wordmark under a script

Final Boss

Same numeral skeleton, swapped inks

Palette swaps

Texture swaps

Guardrail

12

Applications

The system on the things we wear and wave. Every placement has one job.

DAY ONE CrestWordmarkNumberJock tag
Jersey front Crest at the wearer's left chest, wordmark and number centered, jock tag at the lower left hem.
SIN CITY 2027
Back-neck print SIN CITY 2027. Event year only, never a star.
DAY ONE PLAYOFF EDITION
Jock tag DAY ONE in cream, PLAYOFF EDITION in black and gold.
Socks Health-bar cuff, eight gold pixels.
Headband Reversed wordmark on red.
Team flag Prism band at the hem.
Avatars Reversed on red, full color on black.
Cap Roundel, embroidered.
Bottle Health-bar band, one-color boss.

In the wild: renders from the kit study

Chosen Family flat-lay: Day One, Playoff and inside-out views
Chosen Family. Crest at the left chest, WE PICKED EACH OTHER inside over the heart.
No Sting Club flat-lay: cabana stripes, coral numbers, jellyfish crest
No Sting Club. Alternate name on top, FINAL BOSS underneath, as the rule says.
13

Trademark note

Short version: wear it proudly, check before selling.

Reported FINAL BOSS filings exist, including Class 25 (apparel) and Class 41 (entertainment and sporting activities); their current status is unverified. Wearing the name on our own team jerseys is low risk. Before selling anything, get a USPTO search and a lawyer's read. The boss ball character is the distinctive, protectable asset, so lead with it.